Yahoo! Web Analytics To Be Discontinued

Yahoo! announced this week that it will be discontinuing Yahoo! Web Analytics as a stand alone product. We inquired Emer Kirrane, Product Manager for Yahoo! Web Analytics, and she answered the following:

“In line with Yahoo!’s focus on more quickly innovating with
our core products and properties, over the coming quarters we are
shutting down or transitioning a number of products that did not
meaningfully drive revenue or engagement. After carefully reviewing our
portfolio, Yahoo! has decided to discontinue Yahoo! Web Analytics
services for analytics-only customers as well as the Yahoo! Web
Analytics Consultant Network on October 31, to help us speed
time-to-market in other areas. External YWA support will remain for
Yahoo! Store customers and those using the Audience Definition feature.
We will continue to share details of further changes in the months
ahead.”

If you are a Yahoo! Web Analytics client, here is what you need to know:

Starting August 31, 2012, existing Yahoo Web Analytics
projects will become “read-only,” with access to view historical data
for two months. We recommend removing YWA tags from your website(s) at
this stage, as those tags will no longer populate data to your YWA
account. Also, if you wish to retain any historical data from your
account, please utilize the data export functionality through your
account. On October 31, 2012, all Yahoo! Web Analytics projects
scheduled for discontinuation will be shut down for use, including the
discontinuation of the Yahoo! Web Analytics Consultant Network for all
users.

In May 9th 2008 Yahoo! bought IndexTools, a high-end product that was
considered as a powerful tool by industry leaders. It was a very
welcomed acquisition as it was believed that Yahoo would offer it for
free, like Google Analytics did after acquiring Urchin. However, Yahoo
did not make it a free-for-all product, as we can still see in the
homepage of their website (screenshot below), you had to be a Yahoo
client in order to get an account.

In a recent research by Stephane Hamel he found that 3% of the Top 500 US retailers were using Yahoo! Web Analytics. While this is not a large market share, Google Analytics Premium will happily welcome them.

source: http://marketingland.com/yahoo-web-analytics-to-be-discontinued-14223