New Media Professionals Expect Tablets to Transform the Internet and Traditional Businesses

A recent survey conducted by DigiCareers among more than 250 new media professionals reveals that tablets will be transformational
-- helping to reshape the magazine business (81%), fundamentally
impacting how individuals use the Internet (81%), and transforming the
newspaper business (78%).
Today, nearly six in ten new media professionals believe tablets
deliver a unique advertising experience (58%), and will help transform
the advertising business (61%).
"It is vitally important to understand the attitudes and opinions
regarding tablets among new media professionals who make their living
within the ecommerce, online advertising, and digital world," said Mike Carroll,
Director of Sales and Marketing for DigiCareers. "This forward-looking
audience has the ability to define and deliver new paradigms for
interactivity, information consumption, and entertainment impacting
nearly every consumer and business," said Carroll.
In the next five years, new media professionals believe tablets will
deliver the best user (61%) and advertising (41%) experience surpassing
television, computers, smartphones, and game consoles. Yet despite the
expectations for a superior experience, participants believe television
will continue to garner the majority of advertising dollars within the
next five years.
"While the future is bright for tablets, there is clearly work to be
done as more than one-third of new media professionals (36%) perceive
tablets as 'easy to use, reduced functionality computers'," said
Carroll. "Perhaps this is why only three in ten (29%) new media
professionals believe tablets will replace laptops in the next five
years," said Carroll.
Nonetheless, 43% of surveyed new media professionals believe tablets
'occupy their own space among devices,' including computers,
televisions, and smartphones, to create brand new solutions to existing
and yet-unknown challenges.
The survey was conducted in November, 2011 among more than 250 new
media professionals. The collected data possess an aggregate data
tolerance of +/- 6.1%.

source: http://www.timesunion.com/business/press-releases/article/New-Media-Prof...