Microsoft Brings Interactive TV Spots to Xbox
While Google's efforts in TV have been mostly forgettable, Microsoft is kicking off an ambitious foray into interactive TV spot with its popular Xbox Live and Kinect platforms.
Microsoft will for the first time begin selling 30-second spots within Xbox entertainment applications, such as the app for NBC’s "The Today Show." Microsoft also has begun to introduce interactive TV/digital ads that incorporate Xbox Kinect platform, which enables people to use voice commands and hand gestures to play certain video games. The company is set to announce this week that already 100 brands have begun testing Kinect-enabled campaigns. At the center of each campaign is what Microsoft is calling "brand destination experiences” that include Kinect-powered user interaction with ads.
read more at http://www.digiday.com/stories/xbox-in-major-interactive-ad-push/?emails...
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