Hadoop startup WibiData raises $5M to power web analytics

WibiData, a Hadoop-based startup focused on making it easier to
analyze user behavior, has raised $5 million from New Enterprise
Associates. The company, formerly known as Odiago, launched in late 2011 already claiming Wikipedia and Atlassian among its early customers.

Details
about how, exactly, WibiData goes about letting users do web analytics
have been sparse, but co-founder Aaron Kimball, who will present at our Structure: Data conference next month, explained some of it in a blog post on Monday. The post is fairly technical, but the gist is that WibiData leverages Apache Hadoop, HBase and Avro,
as well as ample proprietary code, to enable both real-time and batch
processing of user data. This lets users model customer profiles based
on historical data, but also adjust those models in reaction to
real-time activity on the site.

read more at: http://gigaom.com/cloud/hadoop-startup-wibidata-raises-5m-to-power-web-a...