Google: Businesses Are Going Mobile First, Ad Landscape Begins to Shift

Smart devices have fundamentally changed how people interact with the world. Users now have information on tap, everywhere at any time. That has correlated into a shift in how consumers react with brands online, in retail stores, what products to buy and when to buy them. When consumers' brand interaction change, it is a sign that advertising is going to change as well. According to Google, that shift has started to take place.

Google posted five trends to watch in mobile advertising that evolved in 2011 and will continue in the next couple of years. Google is targeting its mobile ads solution not only at developers and app publishers but also towards its traditional market of brands and retailers. The growth of mobile ads will be important in how publishers monetize mobile endeavors. How will it evolve?

read more at http://www.readwriteweb.com/mobile/2011/12/google-businesses-are-going-m...
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