Apple TV Set Has "Got To Happen," Former Exec Says

A former president of Apple's products division yesterday added fuel to speculation that the Cupertino company is working on a TV set, writing that such a development has "got to happen."

"Imagine a true plug-and-play experience," writes Jean-Louis Gassée, now a partner with venture capital firm Allegis Capital, in his Monday Note blog. "One set with only two wires: power and the cable TV coax. Turn it on, assert your Apple ID credentials and you’re in business. The program guide looks good and is easy to navigate; pay channels are just a click and a password away. The TV runs apps, from games to FaceTime and Skype, it 'just works' with your other iDevices and also acts as a WiFi base station using the cable provider’s Internet service."

"The idea is exciting and so obvious it's got to happen," he adds.

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