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How Facebook Wants to Change the Ad World

http://www.digiday.com/publishing/facebook-wants-the-ad-world-to-change/
could this be the beginning of Internet brand marketing...

Mozilla backs Facebook's mobile web standards push

MWC 2012 Open-web-loving Mozilla is
backing Facebook's move to bring together smartphone-makers, carriers
and developers to sort out standards for mobile internet and mobile app
payments.

The social network announced at Mobile World Congress that it has
joined the snappily-titled W3C Mobile Web Platform Core Community Group
along with over 30 others, including handset-manufacturers like Samsung
and Sony, carriers such as AT&T and Orange, and developers like
Zynga and Electronics Arts.

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